Revamped Formula 1 website to launch in 2015


The F1 Broadcasting Blog

Following on from comments made by Bernie Ecclestone to Campaign Asia, which I analysed yesterday on this blog, I see that James Allen has confirmed that a revamped Formula 1 website will be launching in 2015.

Writing on his website, Allen said that, in response to falling viewing figures, Formula One Management “has now got a social media department at Ecclestone’s base in Princes Gate; it’s why they are investing in a new F1.com for 2015 and in the official F1 app, which has sold over 3 million editions. F1.com had 67 million unique users last season and that is set to rise this year. The new site is set to engage the younger audience, using all the social media tools Ecclestone refers to and will have a level of personalisation and fan engagement which is way beyond what is there today.”

> May 2013 – FOM “may…

View original post 229 more words

Advertisements

Posted on November 18, 2014, in Uncategorized. Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: