Revamped Formula 1 website to launch in 2015
Following on from comments made by Bernie Ecclestone to Campaign Asia, which I analysed yesterday on this blog, I see that James Allen has confirmed that a revamped Formula 1 website will be launching in 2015.
Writing on his website, Allen said that, in response to falling viewing figures, Formula One Management “has now got a social media department at Ecclestone’s base in Princes Gate; it’s why they are investing in a new F1.com for 2015 and in the official F1 app, which has sold over 3 million editions. F1.com had 67 million unique users last season and that is set to rise this year. The new site is set to engage the younger audience, using all the social media tools Ecclestone refers to and will have a level of personalisation and fan engagement which is way beyond what is there today.”
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